Art Direction: Ashley Hendrix
Copywriter: Ruth Kwan
Agency: Saatchi & Saatchi (El Segundo, CA)
Client: Toyota
campaign: May Sales Event 2020
During my time at Saatchi & Saatchi, I had a chance to work on the company's only client, Toyota, on their campaigns and sales event team. This time was cut short during the world changing pandemic, resulting in cancellations of work on the campaign such as the olympics, but during my time I manages to get lots of work and experience on the Sales Events team.
I was an art director at this time, but I was able to get major input during the copywriting ideation process. This was my origin story in wanting to pivot into copywriting!
MMLGP Campaign idea #1
MMLGP Campaign idea #2
TOYOTA Retail - In- store banner with Jan mascot, Saatchi & Saatchi (2020)
TOYOTA Retail - In- store window cling, Saatchi & Saatchi (2020)
TOYOTA Retail - In- store balloon side A, Saatchi & Saatchi (2020)
TOYOTA Retail - In- store balloon side B, Saatchi & Saatchi (2020)
TOYOTA Retail - May Sales Event kit label, Saatchi & Saatchi (2020)
TOYOTA Retail - May Sales Event window cling, Saatchi & Saatchi (2020)