winner OF Best Multi or Omnichannel Campaign AT THE 2024 ELEVATION AWARDS for b2b marketing
Art Director: Dani Gratton, Janet martin, misty amizich
Copywriting: Will Sharpe, Ashley Hendrix, emily desmond
Creative Director: Darren Brickel
agency: hlk
client: Channel seed brand
campaign: rise to the challenge
Our mission for Bayer's Channel seed brand involved orchestrating a comprehensive campaign to rejuvenate and modernize the brand's identity. We crafted the tagline "Rise to the Challenge" as a powerful rallying cry, aimed at inspiring farmers and seed dealers by acknowledging their dedication and the obstacles they surmount. This initiative sparked the creation of a diverse array of content, spanning OOH advertisements, digital platforms, social media, print materials, and more, setting the stage for further exciting developments!
