Art Direction: Misty Amizich, Janet Martin
Copywriting: ASHLey hendrix, Will Sharpe, Emily Desmond, Peter Kliefoth
Creative Director: Darren Brickel
Agency: HLK
Client: Channel Seed Brand
campaign: farm progress show 2023
The Farm Progress Show is the nation’s largest outdoor farm event that annually hosts over 600 exhibitors from around the world. Every year, the Farm Progress Show connects thousands of producers with companies that are pushing the boundaries of innovation in agriculture. It is THE premier ag event, and the best place to see what’s next for agriculture.
Channel Seed Brand aimed to rebrand, renovate, and reinvigorate their branding and we were task to debut the new look and feel of the Channel Seed Brand, while also ushering in customers of Regional Brands into the merger of Channel Seed Brand. This resulted in a new color scheme, new campaign slogan "Rise to the Challenge", all while reassuring new customers that what they will be getting: Greater Support, Deeper (seed) Portfolio, and More Innovation!
Channel Seed Rebrand
2023 Farm Progress Show Booth
The creation of this booth meant working with print, technology, and the task of creating interaction between the booth and the visitors. This resulted in my team and I spearheading a successful game wall called "Seedsmen Strategy Challenge", a digital photo mosaic that revealed the brand new Channel seed logo, and so much more!
Channel Seed brand rebranding
My task here was to create cohesive copy across all social media platforms to debut the new look and feel of the brand, and all thats in store for 2023 and ahead for new and current customers. The task was to display the enhanced Channel seed brand, as well as getting crystal clear on the 3 pillars that drive the company!
