Copywriting: ASHLEY HENDRIX
Art Director: OLIVIA CONROY
CREATIVE DIRECTOR, ART : PAUL WELLS
agency: hlk
client: AMEREN
campaign: diversity, equity, & inclusion:
black history month & women's history month
In response to the challenges posed by rising energy costs and the need for stronger community connections, I contributed to a strategic communication plan for Ameren. Working alongside a team, we focused on addressing the disproportionate impact of energy expenses on minority communities and enhancing visibility for women in leadership within the utility sector.
Our communications emphasized Ameren's commitment to diversity, equity, and inclusion (DEI). We crafted messages that highlighted Ameren's internal advancements and external recognitions, such as being a top-ranked company for Black Executives and Veterans, and its distinction as the first utility company inducted into DiversityInc’s Hall of Fame.
The copy I helped to develop reinforced Ameren’s mission: "Ameren powers the quality of life not only through energy but through engagement with and support of the communities we serve." This helped shift the public's perception of Ameren from merely a utility provider to a proactive community supporter, which was crucial in maintaining customer loyalty and satisfaction during a critical time.
BHM 30-second radio spot (live read)
VO: Ameren is shining a light on the remarkable achievements of Black leaders, organizations and communities.
VO: From supporting groundbreaking organizations such as Black Girls Do STEM, to our ongoing mission for equality with initiatives supporting Illinois NAACP branches, we honor the past, embrace the present, and shine a light on opportunities for people from all walks of life.
VO: Join us in celebrating Black History Month as together, we illuminate the path forward.
VO: To learn more, visit Ameren.com/ShiningALight
30-second WHM radio script (LIVE READ)
VO: In honor of Women's History Month, Ameren is shining a light on our commitment to empower and support women's organizations and causes.
VO: By championing gender equality through empowerment initiatives, such as providing therapy funding to underserved communities through The Well Experience Inc. and nurturing leadership and innovation with our Women Influencing Success in Energy program, we shine a light on opportunities for people from all walks of life.
VO: Let's illuminate the path forward as we honor the incredible achievements of women throughout history.
VO: To learn more about our commitment to Women's History Month, visit Ameren.com/ShiningALight.
